Privacy Policy
Last updated: 10/4/2025
Ellipsis Elite Performance ("Ellipsis", "we", "us") respects your privacy. This Policy explains how we collect, use, and protect personal data across our website and services, including the Ellipsis Performance Index (EPI™), Ellipsis AI Coach™, Ellipsis Intelligence, Performance Tech, and the Member Portal.
1) Who we are
Ellipsis Elite Performance operates globally. Primary contact: legal@ellipsis.global.
2) What we collect
- Contact details (e.g., name, work email, title, organisation) when you submit forms.
- EPI™ inputs & results (self-reported answers, calculated scores across Discipline, Drive, Development, Deep Recovery).
- AI Coach™ interactions (queries, preferences, and guidance history for members using the AI-powered performance agent).
- Usage data (pages viewed, device/browser info) through basic analytics/cookies.
- Communications (emails or messages sent to us).
3) How we use data
- To deliver requested features (e.g., emailing your EPI™ report or contacting you about membership).
- To improve the 4D System, EPI™ methodology, and product experience.
- To send service messages (e.g., confirmations) and, if you opt in, updates about Ellipsis.
- To maintain site security, prevent abuse, and comply with law.
4) Legal bases (GDPR/UK GDPR)
- Performance of a contract — providing services you request (e.g., EPI™ email).
- Legitimate interests — site security, product improvement, non-intrusive analytics.
- Consent — where required (e.g., marketing emails).
5) Cookies & analytics
We use minimal cookies/analytics to understand site usage and performance. You can control cookies through your browser settings. If we add additional analytics or a consent banner, this Policy will be updated.
6) Forms & processors
When you submit a form (e.g., EPI™ "Email me my results", Membership consult), data is processed by trusted providers (e.g., Formspree) acting as processors on our behalf. We only share the minimum necessary to deliver the requested function, and processors are bound by contractual and security obligations.
7) Sharing
- We do not sell your personal data.
- We may share with providers who support our services (hosting, email, analytics) under data protection terms.
- We may disclose information where required by law or to protect rights, safety, or security.
8) International transfers
We may process data in the UK, EU, KSA, US, or other regions using providers that apply appropriate safeguards (e.g., SCCs, contractual protections) to protect your data wherever it is processed.
9) Data retention
We retain personal data only as long as needed for the purposes described above or to meet legal requirements. You can request deletion at any time (see "Your rights").
10) Security
We use reasonable technical and organisational measures to protect personal data (encryption in transit, access controls, least-privilege). No internet service can be 100% secure; we continually review our safeguards.
11) Your rights
Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal data, and to object or request portability. To exercise rights, contact legal@ellipsis.global. We will respond within a reasonable timeframe and in line with applicable law.
12) Children
Ellipsis is not directed to children under 16. If you believe a child provided personal data, please contact us to delete it.
13) Changes
We may update this Policy to reflect changes in our services or legal requirements. Updates will be posted on this page with a new "Last updated" date.
14) Contact
Questions or requests: legal@ellipsis.global